As corporate social responsibility (CSR), and ESG Scores take the front seat in helping to tackle global issues, more is being asked of businesses to demonstrate their involvement in making the world a better place.
The 17 Sustainable Development Goals (SDGs) serve as a call to action by all countries to partner in tackling some of the world’s most challenging problems: from ending poverty to improving health and education, reducing inequality, and spurring economic growth, while facing the threat of global climate change through preserving the oceans and forests.
These 17 goals are not only ambitious and important for nations around the world to focus on, but also for businesses. Understanding how working towards making your business help contribute to solving the 17 UNSDGs is an important step in strategizing the next steps for your business in 2022.
What Are the 17 UNSDG’s?
To fully understand the importance of the 17 UNSDGs, first you need to understand what each of these goals are.
- No Poverty
- Zero Hunger
- Good Health and Wellbeing
- Quality Education
- Gender Equality
- Clean Water and Sanitation
- Affordable and Clean Energy
- Decent Work and Economic Growth
- Industry, Innovation and Infrastructure
- Reduced Inequalities
- Sustainable Cities and Communities
- Responsible Consumption and Production
- Climate Action
- Life Below Water
- Life on Land
- Peace, Justice and Strong Institutions
- Partnerships
With these goals in mind, the next thing to consider is where your business can not only become part of the global effort to meet these important goals, but where it can expand into new markets by increasing your business opportunities.
How Can the UNSDG’s Transform Your Business?
No matter how large or small, and regardless of their industry, all companies can contribute to the SDGs. This does not only have a global benefit, but also a business impact. It has been shown that consumers respond highly to businesses that address Social Impact, leading to increased customer retention, renewals, and expanded opportunities for investment. According to another study conducted by Boston Consulting Group for Givewith, leveraging Social Impact as a sales differentiator is 13 times more valuable than traditional sales incentives like free shipping or volume rebates.
While SDGs Nos. 8, 9 and 12 refer directly to economic growth, there are numerous SDGs that offer business advantages through transforming their markets and attracting new talent. This risk mitigation optimizes operations, while increasing employee morale and retention. The Business and Sustainable Development Commission reported that sustainable business models related to the SDGs could open economic opportunities worth up to US$12 trillion and increase employment by up to 380 million jobs by 2030.
Givewith’s solutions deliver a unique sales differentiator, helping our clients strategically win business and contribute to solving some of the world’s major issues included in the 17 UNSDG’s. The inclusion of Social Impact in your sales strategy can have monumental effects across all sectors of your company, and for stakeholders.
There are many that see a growing trend towards redirecting public and private investment towards meeting the SDGs, with the UN estimating that the cost of achieving the SDGs will be approximately US$3.3 to US$4.5 trillion per year. With both private and public investment leaning towards a Social Impact focused future, getting in on the ground level with your businesses is a critical strategic business decision.
Help Your Business by Helping to Build a Better World
Through strategizing how your business approaches the 17 UNSDG’s, you are not only increasing your businesses ability to retain and attract new customers, but also ensuring that your organization stays on the forefront of driving significant Social Impact and change.
About Givewith
If you’re ready to get started with Givewith for Sales, fill out the form on this page to get in touch with one of our sales representatives or visit us at www.scalewith.com to learn more and contact us.