social impact

Embracing A Fourth ‘P’ in The Triple Bottom Line

As the global community faces pressing challenges such as climate change, income inequality, and resource depletion, the concept of Purpose has become an essential component of sustainable business practices. Purpose goes beyond the mission and vision of a company; it involves an authentic commitment to impact society and the environment positively and an appreciation that such efforts also help ensure the longevity of the corporation.

Business

Value Add Versus Sales Incentive: An Important Distinction

In the world of sales, the concepts of “value add” and “sales incentive” are often tangled up and overlapping.  Both can lead to differentiation, but in very different forms and levels of impact.  Both are important to winning deals, especially when they are effectively combined into a single offering.   Products can and should have value-added …

Value Add Versus Sales Incentive: An Important Distinction Read More »